{"id":1307,"date":"2025-09-04T11:00:14","date_gmt":"2025-09-04T19:00:14","guid":{"rendered":"https:\/\/graphiclanguage.net\/blog\/?p=1307"},"modified":"2025-09-16T09:13:19","modified_gmt":"2025-09-16T17:13:19","slug":"inside-historymaker-homes-innovative-new-website","status":"publish","type":"post","link":"https:\/\/graphiclanguage.net\/blog\/inside-historymaker-homes-innovative-new-website\/","title":{"rendered":"Inside HistoryMaker Homes\u2019 Innovative New Website"},"content":{"rendered":"

For over 75 years, HistoryMaker Homes has focused on two primary objectives: building high-quality homes and fostering family-centered communities. As Texas\u2019 longest-running homebuilder, they know a house is more than just walls and a roof; it\u2019s about building a future.<\/span><\/p>\n

Now, HistoryMaker Homes has teamed up with Graphic Language to launch a new website designed for today\u2019s homebuyers. The new <\/span>HistoryMaker.com<\/b><\/a> is easy to use, visually appealing, and full of features that make home shopping more straightforward and more enjoyable.<\/span><\/p>\n

Blending Tradition and Technology<\/span><\/h3>\n

HistoryMaker Homes values family but isn\u2019t stuck in the past. Their updated website brings their commitment to service and community into the digital world. We ensured the new website retained its warm, approachable feel while incorporating a modern look, smart search options, and the kind of performance buyers expect. The result is a beautiful, fast website that\u2019s perfect for tech-savvy homebuyers who want answers right away.<\/span><\/p>\n

What\u2019s New at HistoryMaker.com<\/span><\/h3>\n
Better Regional Search: Localized, Personalized Discovery<\/strong><\/h6>\n

People want more than square footage. They want homes that fit their lives. The new website has regional landing pages with search filters for school districts, commute times, neighborhood amenities, and more. This makes it easy for shoppers to find homes that check all their boxes.<\/span><\/p>\n

Global Search: A Smarter Way to Explore<\/strong><\/h6>\n

The global search bar allows visitors to search for anything, including floor plans, move-in-ready homes, specific communities, or general information. Results appear instantly and are organized by type, making it easier to find what you need quickly. The search also autocompletes as you type and shows helpful suggestions.<\/span><\/p>\n

Strategic Lead Capture & Scheduling<\/strong><\/h6>\n

Clear calls-to-action, like a header call button and options to Schedule a Tour or Sign Up for Updates, make it easy for buyers to connect. With Calendly integration, prospects can book tours instantly, and every lead is automatically captured to avoid missed opportunities.<\/p>\n

Promotions at Every Level: Empowering Sales with Visual Impact<\/strong><\/h6>\n

The website features a powerful promotions system, allowing HistoryMaker to highlight special offers at every level, from company-wide deals to community- or plan-specific discounts. Promotions appear as visual cards, banners, and even on a dedicated promotions page, so buyers never miss a deal. It\u2019s a handy way for shoppers to see savings and for sales teams to manage offers easily.<\/span><\/p>\n

Interactive SPOT\u2122 Maps with Amenities Integration<\/strong><\/h6>\n

Shoppers want to know about more than the houses; they care about what\u2019s nearby, too. The new SPOT Maps feature allows users to view neighborhoods and see schools, restaurants, parks, healthcare facilities, shops, and more, all in one place. This provides a more comprehensive view of the full lifestyle that each community offers.<\/span><\/p>\n

Fast and Reliable Performance: Built for the Modern Web<\/strong><\/h6>\n

A slow website can ruin the experience, so we installed a top-notch caching system that keeps load times fast, even when pulling real-time info from other databases. That means buyers can see current home listings and prices right away, without waiting.<\/span><\/p>\n

Improved smartEDIT CMS: Content Management Made Easy<\/strong><\/h6>\n

Behind the scenes, HistoryMaker\u2019s team can now update the website quickly and easily with our upgraded smartEDIT CMS. The new tools include:<\/span><\/p>\n