Social media has transformed the way we communicate and connect with each other. It continues to change almost daily, with new tools, features, and more being introduced. If you\u2019re planning your social strategy for the year, here are some of the biggest social media trends you should know about for 2020.<\/p>\n
Ephemeral content, or short-form content that disappears, will continue to grow in popularity. What was once exclusive to Snapchat, is not common across many platforms, most notably Instagram and Facebook (even YouTube has gotten into the Stories game!).
\nShort-form video\u2019s appeal lies in its quick, bite-sized content. Attention spans continue to shorten and Stories are the perfect content type since they require low commitment from the viewer (the chances of watching a long-form video on your smartphone while out and about is low).<\/p>\n
Because Stories are meant to be created on the spot, they give viewers a more authentic look at a business or brand, allowing a better connection. Coupled with their 24-hour life, there\u2019s also a built-in sense of urgency to view them before they disappear.<\/p>\n
Live video is a simple way for homebuilders to use the power of video to showcase their new homes and communities, communicate their brand values and stories, and build authentic relationships with potential homebuyers. It provides an immediate interaction between you and your viewers, increasing their connection to you.<\/p>\n
Live videos are the way to go if you\u2019re looking for more engagement; they often increase likes, comments, and shares.<\/p>\n
You may already be conducting social monitoring (reviewing your social media channels for customer feedback and direct mentions of your company or for specific keywords, topics, and competitors and responding) but social listening goes a step further by analyzing these conversations to gain important insight on your audience and using that information to craft a social strategy that appeals to them.<\/p>\n
Social listening has grown over the past couple of years and will continue to grow in the coming year. By paying attention to what people are saying about your brand, products, and industry as a whole, you\u2019ll take out some of the mystery in creating the best customer experience and content possible.<\/p>\n