Could you be losing business because of your website? A well-designed website should drive traffic and keep homebuyers engaged but if you\u2019re seeing less traffic, leads, and conversions then it\u2019s possible your website is the cause.<\/p>\n
If you can\u2019t remember when you last redesigned your website, it could be time to start considering a redesign. Are you unsure that it\u2019s time to for a full website redesign? Here are seven signs you should look for.<\/p>\n
We\u2019re said it before: great web design inspires trust in your business. Homebuyers make instant value judgments based on the look of your website. An outdated website shows that you\u2019re behind the trend curve, which could lead home buyers to think your home designs are outdated as well.<\/p>\n
Additionally, if your website is more than five years old, it\u2019s probably time to consider redesigning your online presence since web development technology has advanced and best practices have changed a lot since your website was created.<\/p>\n
A responsive or mobile-friendly website is no longer an optional feature. It\u2019s required. More home buyers are using mobile devices to connect to the Internet. If your website doesn\u2019t display correctly on those smaller devices, any mobile visitor will leave.<\/p>\n
Slow load times are deadly, especially with shortened attention spans. If it takes longer than a few seconds for a webpage to load, you\u2019re more likely to lose website visitors.<\/p>\n
Homebuyers should be able to quickly and easily find the information they\u2019re looking for: where you build, the available homes and prices, floorplans and virtual tours. If they need to dig through your website to find the information they\u2019re looking for, they\u2019ll leave and find a home builder that makes that information easy to find.<\/p>\n
Not only does a difficult-to-navigate website frustrate human visitors, but it also makes it difficult for search engines like Google and Bing to crawl your website, thus decreasing your rankings (more on this next).<\/p>\n
Since home buyers are increasingly using the Internet during their home buying process, it\u2019s important that home builders can be found online. You\u2019re losing out on traffic if your company isn\u2019t showing up on the first page of a search result. Search engine optimization (SEO) has matured and now requires more work than simply stuffing keywords onto a specific page.<\/p>\n
Effective website design takes into account the latest SEO best practices (like meta descriptions and title tags, optimized images with alt text and file names, properly formatted URLs with relevant keywords, and internal links to other pages) and will make it more likely your website will appear on the first page.<\/p>\n
It\u2019s important to keep your website up-to-date with the most accurate information. You should be able to quickly make these updates, whether it\u2019s to update pricing or availability or even adding a new community or floorplan. If this process is frustratingly long and difficult or means you have to go through a third-party and wait for the update to be made, it\u2019s time to consider a new website with an easy-to-use content management system (CMS) like smartEDIT. This will allow you to have the most accurate information available to homebuyers.<\/p>\n
If your competitors have recently redesigned their website, you may be losing valuable traffic and leads as homebuyers are attracted to a new, modern-looking design.<\/p>\n
There\u2019s more to redesigning your website than just getting something new and flashier than the competition. Take time to review your website, noting any pain points, areas for improvement, and any features you\u2019re missing. Has your traffic and leads gone down over time? How do you envision your website working better for you?<\/p>\n
If you\u2019ve encountered some of the issues we highlighted, it\u2019s time to make a change. Let us help. Redesigning a website isn\u2019t a simple task and you need a trusted expert that understands the new home construction industry. Graphic Language has been creating unforgettable home shopping experiences for over twenty years. Check out our portfolio<\/a> and see what we can do for you. When you\u2019re ready to make that change, schedule a demo<\/a> and we\u2019ll show you how we can help achieve your goals.<\/p>\n","protected":false},"excerpt":{"rendered":" Could you be losing business because of your website? A well-designed website should drive traffic and keep homebuyers engaged but…<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[51,10],"tags":[14,15],"yoast_head":"\n