Pinterest has become an interesting platform. Over 70 million people actively use this image-driven platform. While its often lumped together with other social media platforms like Facebook, Instagram, and Twitter, Pinterest is actually more of a search engine and home builders should create a different strategy than the one used for the other social platforms.<\/p>\n
Simply put, the majority of Pinterest\u2019s audience (women between the ages of 18-54 years old) are a home builder\u2019s target market. Since women are more likely the ones making the final decisions when it comes to home purchases or renovations, it makes sense for builders to have a presence where the decisionmakers are. Not only that, but home and DIY are the most popular categories on Pinterest!<\/p>\n
Pinterest is a great way to increase brand awareness, drive traffic to your website, and promote your new home products. It\u2019s also a great way of staying on top of design trends your target market may be interested in. If Pinterest isn\u2019t part of your content strategy, you\u2019re missing out on huge opportunities!<\/p>\n
Here\u2019s how home builders can effectively add Pinterest to their content strategy:<\/p>\n
Homebuilders have a natural advantage when it comes to Pinterest. Your website is already populated with visual content like photos, videos, and more that can be shared on Pinterest. Here are some ways home builders can organize their boards to showcase their homes:<\/p>\n
There\u2019s no one way that builders can set up their boards. Create a pinning and organization strategy that works best for your business. Just make sure your pins are linking back to your website so you can capture website traffic.<\/p>\n
Pinterest is perfect for sharing images and ideas that inspire.<\/p>\n
Need some ideas for themed boards? Try any combination of these:<\/p>\n
Now that you\u2019ve created a Pinterest content strategy, make sure your pins are being seen. Create a business account and fill in all of your business details. Whenever you upload an image or pin, add a URL that links back to your website and make sure to include tracking values so you can measure traffic. Continue to update your boards \u2013 you don\u2019t want to \u201cset it and forget it.\u201d Rearrange boards throughout the year to place relevant boards up top (like holiday-specific boards) and update the cover image so visitors can see the most relevant content first. Remember, Pinterest is a search engine so you\u2019ll want to optimize your pins for SEO just like you do for your website.<\/p>\n
Is Pinterest worth your time? Absolutely. It\u2019s a proven source for driving traffic to a home builder\u2019s website. If you haven\u2019t already added Pinterest to your social media strategy, now is the time to update your strategy.<\/p>\n