{"id":364,"date":"2020-09-08T10:50:30","date_gmt":"2020-09-08T10:50:30","guid":{"rendered":"https:\/\/graphiclanguage.net\/blog\/?p=364"},"modified":"2020-10-01T01:29:45","modified_gmt":"2020-10-01T01:29:45","slug":"tips-for-building-a-better-social-media-presence","status":"publish","type":"post","link":"https:\/\/graphiclanguage.net\/blog\/tips-for-building-a-better-social-media-presence\/","title":{"rendered":"Tips for Building a Better Social Media Presence"},"content":{"rendered":"

Building a strong social media presence isn\u2019t difficult but plenty of new home builders are struggling to create an engaging and thriving social presence. Growing your social presence is a crucial step to getting your business in front of more home buyers. Thankfully it\u2019s not difficult to achieve; it just takes dedication and effort. Here are six tips you can use to improve your social media presence.<\/p>\n

Select the right social platforms<\/h3>\n

There are a lot of different social platforms to choose from: Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, YouTube, and more. With so many available options, it can be hard figuring out which platforms to focus on. Thankfully you don\u2019t have to be everywhere! Focus your energy on the platforms your audience is present. There\u2019s nothing worse than coming across a seemingly abandoned social profile.<\/p>\n

Set the right goals<\/h3>\n

There\u2019s more to being active on social media than just posting pretty pictures of new homes. You need a strategy and established goals to measure success. Creating social media goals will help guide your content strategy and reveal areas where you can improve. Check out this guide to setting social media goals<\/a> if you need some help.<\/p>\n

Post consistently<\/h3>\n

You must post consistently, whether it\u2019s once a week or once a day. When you consistently show up to engage with your audience, they will show up in return. You won\u2019t be able to develop a connection with your audience if you randomly pop in. Choose a posting schedule that\u2019s manageable and stick to it. It takes time and dedication to stay active on social media. Not everyone is able to regularly log into all of your social accounts every day to post. Using scheduling tools will let you time your posts so you get the most engagement without having to devote hours every day.<\/p>\n

Create content people want to see<\/h3>\n

Your social strategy is only as strong as the content you create. You want to make sure you\u2019re sharing high quality and relevant information that meets the needs and interests of your audience. Focus on sharing video, images, and other visual content as they are the most popular types of content across audiences.<\/p>\n

Focus on helping, not just selling<\/h3>\n

As social selling is on the rise, that doesn\u2019t mean your social presence should be focusing on the \u2018hard sell.\u2019 While you want to promote your new homes, don\u2019t make your social feed just about what you have to sell. Mix in posts that answer common questions people have about the home buying process and homeownership.<\/p>\n

Engage with your audience<\/h3>\n

The beauty of social media is that it\u2019s a conversation. It\u2019s not enough to just share your content and leave it at that. It\u2019s important to create a connection with your audience and that\u2019s done through engaging with them. Reply to comments, answer questions, address criticisms, show appreciation, share user-generated content, and more.<\/p>\n

These tactics will help you build and develop a stronger social media presence and gain more loyal homebuyers as well. With time and dedication, an active and thriving social media presence will help boost your overall marketing strategy. If you need help improving your social strategy or presence, give us a call<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Building a strong social media presence isn\u2019t difficult but plenty of new home builders are struggling to create an engaging…<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,10],"tags":[17,43,46],"yoast_head":"\nTips for Building a Better Social Media Presence - Graphic Language<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiclanguage.net\/blog\/tips-for-building-a-better-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Building a Better Social Media Presence - Graphic Language\" \/>\n<meta property=\"og:description\" content=\"Building a strong social media presence isn\u2019t difficult but plenty of new home builders are struggling to create an engaging…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiclanguage.net\/blog\/tips-for-building-a-better-social-media-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphic Language\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T10:50:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-01T01:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2020\/07\/iStock-1167239929.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1986\" \/>\n\t<meta property=\"og:image:height\" content=\"1510\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"admin\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/\",\"name\":\"Graphic Language\",\"description\":\"Be Different.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/graphiclanguage.net\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/tips-for-building-a-better-social-media-presence\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2020\/07\/iStock-1167239929.jpg\",\"width\":1986,\"height\":1510,\"caption\":\"Tips for Building a Better Social Media Presence\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/tips-for-building-a-better-social-media-presence\/#webpage\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/tips-for-building-a-better-social-media-presence\/\",\"name\":\"Tips for Building a Better Social Media Presence - 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