{"id":588,"date":"2022-01-04T10:00:43","date_gmt":"2022-01-04T10:00:43","guid":{"rendered":"https:\/\/graphiclanguage.net\/blog\/?p=588"},"modified":"2022-01-21T02:28:16","modified_gmt":"2022-01-21T02:28:16","slug":"creating-effective-calls-to-action-for-new-home-builders","status":"publish","type":"post","link":"https:\/\/graphiclanguage.net\/blog\/creating-effective-calls-to-action-for-new-home-builders\/","title":{"rendered":"Creating Effective Calls-to-Action for New Home Builders"},"content":{"rendered":"

Creating a call-to-action message that engages your visitors to take action is more complex that most people think. It\u2019s more than just adding \u2018Buy Now!\u2019 <\/em>to a caption or website button. Here are a few helpful tips for creating clear and effective calls-to-action that will hook your audience and generate more leads.<\/p>\n

What is a call-to-action?<\/h3>\n

A call-to-action (CTA) is a prompt that tells your audience to do something specific. They\u2019re usually found at the end of a blog post, webpage, eblast, or ad, but can also appear on social media messages. An action is anything you want your visitor to do next. For a new home builder, this action could be: Join VIP\/Interest List, Schedule an Appointment, Contact Us, Save Favorites, View Floorplans, Chat Now, Get Directions, Sign Up for the Newsletter, and more.<\/p>\n

An effective CTA gives people a reason to click through while explaining why they should. If you want your audience to do a specific action, don\u2019t leave it up to chance and hope they do it; you need to tell them what to do next.<\/p>\n

CTAs focus visitors\u2019 attention on completing a specific action. Here are the components of an effective call-to-action.<\/p>\n

Be clear and direct<\/h3>\n

Your CTAs should be clear and tell your audience exactly what you want them to do. Using action words at the beginning of your CTA, like \u201cSubscribe to our newsletter\u201d or \u201cJoin the Interest List\u201d gets your point across quickly.<\/p>\n

\"Homebuilder<\/p>\n

Create urgency<\/h3>\n

FOMO (the fear of missing out) is an effective motivator. That\u2019s why the word \u201cnow\u201d is used so frequently in CTAs. People tend to move faster when they believe they might miss out on an opportunity.\u00a0 Using a phrase like \u201climited time\u201d is sure to help generate more leads if you\u2019re running a special promotion.<\/p>\n

Make the benefit clear<\/h3>\n

Basically, what\u2019s it in for your audience? Explain why they should care and exactly what to expect to gain by clicking through. An example of this would be something like \u201cSign up today and be the first to know when this community becomes available\u201d where you stated the desired action (sign up today) but also why they should take that action (get more information).<\/p>\n

\"Homebuilder<\/p>\n

Make it easy<\/h3>\n

Make it easy for your audience to complete the desired action, especially on mobile. If you want them to signup, limit the amount of required information. Focus on just getting their first and last name, and email address.<\/p>\n

\"Homebuilder<\/p>\n

Make it stand out<\/h3>\n

The most effective CTA is the one your audience can find. Make sure your CTA stands out on the page, whether it\u2019s a link, image, or button. CTAs work best when they\u2019re placed:<\/p>\n