When a user clicks on a lead generation form ad, they will see a form that\u2019s pre-filled with their contact information, such as name and email, based on their social media profile or account profile. They will be able to quickly register their interest in a new home or community with a single click.<\/p>\n
![\"benefits](\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/in-platform-lead-gen-forms.jpg\")
Mobile-friendly<\/strong><\/h6>\nChances are your audience is on their smartphone right now \u2013 in fact, you might be on your smartphone right now. With 69% of digital media being spent on mobile devices<\/a><\/strong>, mobile advertising isn\u2019t going anywhere. That\u2019s the beautify of in-platform lead forms. They\u2019re optimized for mobile so you can be confident your form will be look good on a smaller screen and be user friendly.<\/p>\nCollect leads instantly<\/strong><\/h6>\nLead forms remain a solid way of gathering data from your audience. However, transferring that data into your CRM can be annoying. Thankfully platforms like Facebook and Google allow you to connect your CRM (and other apps) so your leads can pass through automatically or you can download them manually.<\/p>\n
Gather key information<\/strong><\/h6>\nWhile home builders can select from a standard collection of form fields, sometimes there are times when they may need to use custom questions to further qualify a lead. These in-platform lead forms give builders the opportunity to uses these custom fields to gather vital information needed from your target market that can be used for future campaigns.<\/p>\n
Non-disruptive experience<\/strong><\/h6>\nOne of the biggest benefits of in-platform lead generation forms is their ability to not break the browsing experience. The lead form ad appears on a user\u2019s newsfeed as regular sponsored content they\u2019re already used to seeing and allows them to register their information without needing to leave the platform. You won\u2019t need to worry about losing potential leads when redirecting them to a landing page.<\/p>\n
In-platform lead generation best practices<\/h3>\n
In-platform lead generation forms are a great way to supercharge your lead generation. Here are a few best practices to keep in mind so you can make the most of your options.<\/p>\n
Develop a strong message and offer<\/strong><\/h6>\nCreate a compelling and clear message and offer to hook buyers. You want to make sure it explains what users are signing up for and why they should share their information with you. Make sure the ad and form are referencing the same content.<\/p>\n
Keep the number of fields to a minimum<\/strong><\/h6>\nBalancing collecting the right information with a quick process can be difficult. You want to decide which information is critical to collect from leads that will also qualify them. Forms with 5 or fewer questions see the highest completion rates.<\/p>\n
Make custom questions easy to answer<\/strong><\/h6>\nWe get it: sometimes you need to ask a custom question. Adding even one custom question can reduce completion rates so you\u2019ll want to be strategic. Keep the number of custom questions to a minimum and opt for a multiple choice or dropdown menu selection rather than writing in an answer to make it easy for users.<\/p>\n
Use related images and video<\/strong><\/h6>\nYour creative will often be the hook that grabs a user\u2019s attention. You want something that will \u201cstop the scroll\u201d and pay attention to what you\u2019re offering. Set expectations by using images and videos that relate to what you\u2019re seeking leads for and continue the message in your copy and lead form. You\u2019ll also want to refresh your creative regularly to avoid it going stale.<\/p>\n
Marketing is all about getting the right message to the right person at the right time. Adding lead generation forms to your overall lead generation strategy can go a long way in helping you achieve that goal.<\/p>\n
Need help with your digital lead generation strategy? Graphic Language has over 27 years of experience helping homebuilders thrive with thoughtful and creative marketing strategies<\/a><\/strong> that drive real-world results. Contact us<\/a><\/strong> and find out how we can help boost your lead generation strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobile devices are an essential part of modern life, and the home shopping experience is no different. According to the…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,51,10],"tags":[29,71,26,115,116],"yoast_head":"\n
Benefits of In-Platform Lead Generation Forms - Graphic Language<\/title>\n<meta name=\"description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of In-Platform Lead Generation Forms - Graphic Language\" \/>\n<meta property=\"og:description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphic Language\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T22:11:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-30T18:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/gl-blog-marchBlog-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"admin\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/\",\"name\":\"Graphic Language\",\"description\":\"Be Different.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/graphiclanguage.net\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/gl-blog-marchBlog-Image.png\",\"width\":1200,\"height\":630,\"caption\":\"Benefits of In-Platform lead gen forms\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#webpage\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\",\"name\":\"Benefits of In-Platform Lead Generation Forms - Graphic Language\",\"isPartOf\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#primaryimage\"},\"datePublished\":\"2023-03-29T22:11:08+00:00\",\"dateModified\":\"2023-03-30T18:24:02+00:00\",\"author\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\"},\"description\":\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851"}],"collection":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":4,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions\/856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Collect leads instantly<\/strong><\/h6>\nLead forms remain a solid way of gathering data from your audience. However, transferring that data into your CRM can be annoying. Thankfully platforms like Facebook and Google allow you to connect your CRM (and other apps) so your leads can pass through automatically or you can download them manually.<\/p>\n
Gather key information<\/strong><\/h6>\nWhile home builders can select from a standard collection of form fields, sometimes there are times when they may need to use custom questions to further qualify a lead. These in-platform lead forms give builders the opportunity to uses these custom fields to gather vital information needed from your target market that can be used for future campaigns.<\/p>\n
Non-disruptive experience<\/strong><\/h6>\nOne of the biggest benefits of in-platform lead generation forms is their ability to not break the browsing experience. The lead form ad appears on a user\u2019s newsfeed as regular sponsored content they\u2019re already used to seeing and allows them to register their information without needing to leave the platform. You won\u2019t need to worry about losing potential leads when redirecting them to a landing page.<\/p>\n
In-platform lead generation best practices<\/h3>\n
In-platform lead generation forms are a great way to supercharge your lead generation. Here are a few best practices to keep in mind so you can make the most of your options.<\/p>\n
Develop a strong message and offer<\/strong><\/h6>\nCreate a compelling and clear message and offer to hook buyers. You want to make sure it explains what users are signing up for and why they should share their information with you. Make sure the ad and form are referencing the same content.<\/p>\n
Keep the number of fields to a minimum<\/strong><\/h6>\nBalancing collecting the right information with a quick process can be difficult. You want to decide which information is critical to collect from leads that will also qualify them. Forms with 5 or fewer questions see the highest completion rates.<\/p>\n
Make custom questions easy to answer<\/strong><\/h6>\nWe get it: sometimes you need to ask a custom question. Adding even one custom question can reduce completion rates so you\u2019ll want to be strategic. Keep the number of custom questions to a minimum and opt for a multiple choice or dropdown menu selection rather than writing in an answer to make it easy for users.<\/p>\n
Use related images and video<\/strong><\/h6>\nYour creative will often be the hook that grabs a user\u2019s attention. You want something that will \u201cstop the scroll\u201d and pay attention to what you\u2019re offering. Set expectations by using images and videos that relate to what you\u2019re seeking leads for and continue the message in your copy and lead form. You\u2019ll also want to refresh your creative regularly to avoid it going stale.<\/p>\n
Marketing is all about getting the right message to the right person at the right time. Adding lead generation forms to your overall lead generation strategy can go a long way in helping you achieve that goal.<\/p>\n
Need help with your digital lead generation strategy? Graphic Language has over 27 years of experience helping homebuilders thrive with thoughtful and creative marketing strategies<\/a><\/strong> that drive real-world results. Contact us<\/a><\/strong> and find out how we can help boost your lead generation strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobile devices are an essential part of modern life, and the home shopping experience is no different. According to the…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,51,10],"tags":[29,71,26,115,116],"yoast_head":"\n
Benefits of In-Platform Lead Generation Forms - Graphic Language<\/title>\n<meta name=\"description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of In-Platform Lead Generation Forms - Graphic Language\" \/>\n<meta property=\"og:description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphic Language\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T22:11:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-30T18:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/gl-blog-marchBlog-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"admin\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/\",\"name\":\"Graphic Language\",\"description\":\"Be Different.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/graphiclanguage.net\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/gl-blog-marchBlog-Image.png\",\"width\":1200,\"height\":630,\"caption\":\"Benefits of In-Platform lead gen forms\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#webpage\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\",\"name\":\"Benefits of In-Platform Lead Generation Forms - Graphic Language\",\"isPartOf\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#primaryimage\"},\"datePublished\":\"2023-03-29T22:11:08+00:00\",\"dateModified\":\"2023-03-30T18:24:02+00:00\",\"author\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\"},\"description\":\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851"}],"collection":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":4,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions\/856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
While home builders can select from a standard collection of form fields, sometimes there are times when they may need to use custom questions to further qualify a lead. These in-platform lead forms give builders the opportunity to uses these custom fields to gather vital information needed from your target market that can be used for future campaigns.<\/p>\n
Non-disruptive experience<\/strong><\/h6>\nOne of the biggest benefits of in-platform lead generation forms is their ability to not break the browsing experience. The lead form ad appears on a user\u2019s newsfeed as regular sponsored content they\u2019re already used to seeing and allows them to register their information without needing to leave the platform. You won\u2019t need to worry about losing potential leads when redirecting them to a landing page.<\/p>\n
In-platform lead generation best practices<\/h3>\n
In-platform lead generation forms are a great way to supercharge your lead generation. Here are a few best practices to keep in mind so you can make the most of your options.<\/p>\n
Develop a strong message and offer<\/strong><\/h6>\nCreate a compelling and clear message and offer to hook buyers. You want to make sure it explains what users are signing up for and why they should share their information with you. Make sure the ad and form are referencing the same content.<\/p>\n
Keep the number of fields to a minimum<\/strong><\/h6>\nBalancing collecting the right information with a quick process can be difficult. You want to decide which information is critical to collect from leads that will also qualify them. Forms with 5 or fewer questions see the highest completion rates.<\/p>\n
Make custom questions easy to answer<\/strong><\/h6>\nWe get it: sometimes you need to ask a custom question. Adding even one custom question can reduce completion rates so you\u2019ll want to be strategic. Keep the number of custom questions to a minimum and opt for a multiple choice or dropdown menu selection rather than writing in an answer to make it easy for users.<\/p>\n
Use related images and video<\/strong><\/h6>\nYour creative will often be the hook that grabs a user\u2019s attention. You want something that will \u201cstop the scroll\u201d and pay attention to what you\u2019re offering. Set expectations by using images and videos that relate to what you\u2019re seeking leads for and continue the message in your copy and lead form. You\u2019ll also want to refresh your creative regularly to avoid it going stale.<\/p>\n
Marketing is all about getting the right message to the right person at the right time. Adding lead generation forms to your overall lead generation strategy can go a long way in helping you achieve that goal.<\/p>\n
Need help with your digital lead generation strategy? Graphic Language has over 27 years of experience helping homebuilders thrive with thoughtful and creative marketing strategies<\/a><\/strong> that drive real-world results. Contact us<\/a><\/strong> and find out how we can help boost your lead generation strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobile devices are an essential part of modern life, and the home shopping experience is no different. According to the…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,51,10],"tags":[29,71,26,115,116],"yoast_head":"\n
Benefits of In-Platform Lead Generation Forms - Graphic Language<\/title>\n<meta name=\"description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of In-Platform Lead Generation Forms - Graphic Language\" \/>\n<meta property=\"og:description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphic Language\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T22:11:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-30T18:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/gl-blog-marchBlog-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"admin\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/\",\"name\":\"Graphic Language\",\"description\":\"Be Different.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/graphiclanguage.net\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/wp-content\/uploads\/2023\/03\/gl-blog-marchBlog-Image.png\",\"width\":1200,\"height\":630,\"caption\":\"Benefits of In-Platform lead gen forms\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#webpage\",\"url\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\",\"name\":\"Benefits of In-Platform Lead Generation Forms - Graphic Language\",\"isPartOf\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/#primaryimage\"},\"datePublished\":\"2023-03-29T22:11:08+00:00\",\"dateModified\":\"2023-03-30T18:24:02+00:00\",\"author\":{\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\"},\"description\":\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851"}],"collection":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":4,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions\/856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Create a compelling and clear message and offer to hook buyers. You want to make sure it explains what users are signing up for and why they should share their information with you. Make sure the ad and form are referencing the same content.<\/p>\n
Keep the number of fields to a minimum<\/strong><\/h6>\nBalancing collecting the right information with a quick process can be difficult. You want to decide which information is critical to collect from leads that will also qualify them. Forms with 5 or fewer questions see the highest completion rates.<\/p>\n
Make custom questions easy to answer<\/strong><\/h6>\nWe get it: sometimes you need to ask a custom question. Adding even one custom question can reduce completion rates so you\u2019ll want to be strategic. Keep the number of custom questions to a minimum and opt for a multiple choice or dropdown menu selection rather than writing in an answer to make it easy for users.<\/p>\n
Use related images and video<\/strong><\/h6>\nYour creative will often be the hook that grabs a user\u2019s attention. You want something that will \u201cstop the scroll\u201d and pay attention to what you\u2019re offering. Set expectations by using images and videos that relate to what you\u2019re seeking leads for and continue the message in your copy and lead form. You\u2019ll also want to refresh your creative regularly to avoid it going stale.<\/p>\n
Marketing is all about getting the right message to the right person at the right time. Adding lead generation forms to your overall lead generation strategy can go a long way in helping you achieve that goal.<\/p>\n
Need help with your digital lead generation strategy? Graphic Language has over 27 years of experience helping homebuilders thrive with thoughtful and creative marketing strategies<\/a><\/strong> that drive real-world results. Contact us<\/a><\/strong> and find out how we can help boost your lead generation strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobile devices are an essential part of modern life, and the home shopping experience is no different. According to the…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,51,10],"tags":[29,71,26,115,116],"yoast_head":"\n
Benefits of In-Platform Lead Generation Forms - Graphic Language<\/title>\n<meta name=\"description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of In-Platform Lead Generation Forms - Graphic Language\" \/>\n<meta property=\"og:description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? 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We get it: sometimes you need to ask a custom question. Adding even one custom question can reduce completion rates so you\u2019ll want to be strategic. Keep the number of custom questions to a minimum and opt for a multiple choice or dropdown menu selection rather than writing in an answer to make it easy for users.<\/p>\n
Use related images and video<\/strong><\/h6>\nYour creative will often be the hook that grabs a user\u2019s attention. You want something that will \u201cstop the scroll\u201d and pay attention to what you\u2019re offering. Set expectations by using images and videos that relate to what you\u2019re seeking leads for and continue the message in your copy and lead form. You\u2019ll also want to refresh your creative regularly to avoid it going stale.<\/p>\n
Marketing is all about getting the right message to the right person at the right time. Adding lead generation forms to your overall lead generation strategy can go a long way in helping you achieve that goal.<\/p>\n
Need help with your digital lead generation strategy? Graphic Language has over 27 years of experience helping homebuilders thrive with thoughtful and creative marketing strategies<\/a><\/strong> that drive real-world results. Contact us<\/a><\/strong> and find out how we can help boost your lead generation strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Mobile devices are an essential part of modern life, and the home shopping experience is no different. According to the…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,51,10],"tags":[29,71,26,115,116],"yoast_head":"\n
Benefits of In-Platform Lead Generation Forms - Graphic Language<\/title>\n<meta name=\"description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? Here are the benefits and best practices for using lead gen forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of In-Platform Lead Generation Forms - Graphic Language\" \/>\n<meta property=\"og:description\" content=\"Are in-platform lead generation forms part of your lead gen strategy? 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Here are the benefits and best practices for using lead gen forms.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphiclanguage.net\/blog\/benefits-of-in-platform-lead-generation-forms\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphiclanguage.net\/blog\/#\/schema\/person\/96a9e4f0760c4a89752e258e077b520e\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851"}],"collection":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":4,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions\/856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphiclanguage.net\/blog\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Mobile devices are an essential part of modern life, and the home shopping experience is no different. According to the…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[7,51,10],"tags":[29,71,26,115,116],"yoast_head":"\n