A Foundation Built Online: Southern Homes’ Digital Transformation

Southern Homes has been a trusted name in Polk County, Florida, for years, recognized for building high-quality homes and maintaining a deep connection to the communities they serve. Their team lives and works in the same neighborhoods, making their commitment to building great homes personal.

As Southern Homes expands into Highlands and Hardee counties, they realized their website needed an upgrade to match their growth and better serve homebuyers. That’s why they teamed up with Graphic Language to redesign their site from the ground up.

The result? A fresh, modern, and user-friendly website that makes finding your perfect home easier than ever. Explore the new website at MySouthernHome.com.

Here’s what’s new:

Simplified Home Search

The new homepage is designed to make searching for a home stress-free. Buyers can quickly browse available homes, check out current promotions, and get inspired by photo galleries. The updated “Find Your Home” section centralizes everything in one place, with an easy-to-use layout and a zoomable map so that buyers can explore all options at a glance.

Explore Floorplans with Ease

A standout feature is the ability to explore floor plans before choosing a location. You can see where specific layouts are available and compare pricing across counties. This gives buyers the flexibility and information they need to make confident decisions.

All the Details in One Spot

When you find a home or floorplan you like, everything you need is right there: interactive floorplans, virtual tours, site maps, image galleries, and detailed descriptions. It’s an immersive experience that helps buyers move from browsing to buying.

Instant Connection

The redesigned site makes it simple to get in touch with the Southern Homes team. There are easy-to-find options to call, schedule a tour, or sign up for updates, no matter where you are in your homebuying journey.

Helpful Shopping Tools

The new “My Saved Homes” portal lets you save your favorite homes, communities, and layouts. It’s a great way to stay organized and prepare for conversations with the sales team. Plus, it helps Southern Homes understand what buyers are looking for, so they can better meet your needs.

Build On Your Land

For those who already own land, Southern Homes’ new “Build On Your Land” section is a must-see. It walks you through the process, offers tailored floorplans, and provides guidance every step of the way.

A Personal Touch

The website reflects the heart of Southern Homes with custom photography of team members, founders, and homeowners. It feels warm, welcoming, and genuine, showcasing the people behind the brand as much as the homes they build.

Resources for Buyers

For first-time buyers or anyone navigating financing, the site includes a detailed financing page with tips and insights. There’s also a warranty portal loaded with maintenance advice and helpful videos, offering peace of mind even after you move in.

Real Stories, Real Impact

The testimonial section highlights the heartfelt stories of families who’ve built their homes with Southern Homes. Each story is paired with photos and personal narratives that show how meaningful the experience is.

Custom-Tailored Technology

The Southern Homes website solution comes equipped with GL’s latest and greatest technologies built specifically for homebuilders-and tailored precisely for their individual needs.

A Better Buying Experience

The new Southern Homes website isn’t just sleek; it’s built to make your homebuying journey smoother and more personal. With Graphic Language’s expertise, Southern Homes has created a digital experience that helps buyers connect, explore, and find their dream home with ease.

Whether you’re buying your first home or looking for your forever home, Southern Homes’ new website is here to make the process enjoyable and straightforward, just like the team behind it.

Explore the new experience at MySouthernHome.com and envision the possibilities.