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How to Redesign Your Website Without Affecting SEO

How to Redesign Your Website Without Affecting SEO

June 14, 2022 admin

Occasional updates to your website design and SEO strategy are necessary as they keep your company competitive and up-to-date. SEO…

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Posted in: Digital Marketing, Home Builder Websites, What's New Filed under: homebuilder website, seo, seo strategy, website design, website redesign
Understanding Google Analytics 4

Understanding Google Analytics 4

May 24, 2022 admin

Back in October 2020, Google launched its newest web reporting tool, Google Analytics 4 (GA4). We knew this meant the…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: data analysis, data collection, GA4, google analytics, google analytics 4
How Pillar Pages Can Help SEO

How Pillar Pages Can Help SEO

May 10, 2022 admin

All builders want to rank at the top of page one on Google for a variety of different search terms,…

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Posted in: Digital Marketing, What's New Filed under: content marketing, content marketing strategy, pillar pages, seo, seo strategy, topic clusters
Augmented reality and virtual reality is the future

Is AR/VR the Future of New Home Sales?

April 26, 2022 admin

The pandemic has accelerated the adoption of technology in new home sales and marketing. Even as we returned to some…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: augmented reality, immersive technology, new home marketing, new home sales, new home tech, tech talk, virtual reality
Understanding Google E-A-T and its Importance

Understanding Google E-A-T and its Importance

April 12, 2022 admin

Content may be king but that doesn’t mean home builders should turn into a content farm for the express purpose…

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Posted in: Digital Marketing, What's New Filed under: google, google EAT, search engine optimization, seo, seo strategy
Buy Online Starts with a Compelling Website

Buy Online Starts with a Compelling Website

March 16, 2022 admin

Buying a home online has become a trending topic within the home building industry. While the auto industry has successfully…

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Posted in: Home Builder Websites, What's New Filed under: homebuilder website, new website, online homebuying, website design

Google Topics Explained: A Guide for Home Builder Marketers

March 3, 2022 admin

After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ad targeting, consumer privacy, data privacy, Google Topics
CCPA vs CPRA: What’s the Difference?

CCPA vs CPRA: What’s the Difference?

February 23, 2022 admin

In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ccpa, consumer privacy, cpra, data privacy
Understanding the Value of First-Party Data

Understanding the Value of First-Party Data

February 8, 2022 admin

Consumer privacy continues to be a trending topic as more customers to question how their personal data is collected and…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: consumer privacy, data collection, first party data
Interactive Sales Kiosks

Turn Home Shoppers into Buyers with our Interactive Sales Kiosks

January 27, 2022 admin

A builder’s sales office is a critical part of the homebuying journey. It’s where want turns into need and shoppers…

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Posted in: Announcements, Tech Talk, What's New Filed under: builder tools, home builder sales kiosks, interactive sales kiosks

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