“Keyword” and “search query” are often used interchangeably but are they the same? Short answer: no. Even experienced marketers sometimes…
Search engine optimization (SEO) and email marketing are powerful tools that help home builder marketers reach their audience. Many marketers…
Today’s digital media environment means new content and ideas are constantly flowing, making it difficult to keep up. That’s why…
Do you know your numbers? Some home builder marketers may shy away from measuring data and analytics but they’re essential…
Is your marketing and sales teams spending tons of time chasing and qualifying leads or struggling to track engagement? If…
Thanks to rising mortgage rates and skyrocketing home prices, the once booming housing industry has slowed to a crawl. This…
Occasional updates to your website design and SEO strategy are necessary as they keep your company competitive and up-to-date. SEO…
Back in October 2020, Google launched its newest web reporting tool, Google Analytics 4 (GA4). We knew this meant the…
All builders want to rank at the top of page one on Google for a variety of different search terms,…
The pandemic has accelerated the adoption of technology in new home sales and marketing. Even as we returned to some…