In recent years, data-driven marketing has become increasingly popular as a way to target customers and prospects. But what is…
Reputation is important. That’s why many builders tout their years of experience and happy homeowners. However, many builders don’t give…
Google is constantly working on improving how people are able to find information on the Internet. To that end, they…
In a slow-selling market, many builders’ knee-jerk reaction is to pull back on marketing. However, redesigning your website during a…
“Keyword” and “search query” are often used interchangeably but are they the same? Short answer: no. Even experienced marketers sometimes…
Search engine optimization (SEO) and email marketing are powerful tools that help home builder marketers reach their audience. Many marketers…
Today’s digital media environment means new content and ideas are constantly flowing, making it difficult to keep up. That’s why…
Do you know your numbers? Some home builder marketers may shy away from measuring data and analytics but they’re essential…
Is your marketing and sales teams spending tons of time chasing and qualifying leads or struggling to track engagement? If…
Thanks to rising mortgage rates and skyrocketing home prices, the once booming housing industry has slowed to a crawl. This…