With the market shifting back to pre-pandemic ‘normal’ levels, there is increasing competition for buyer engagement. It’s key to have…
Is your marketing and sales teams spending tons of time chasing and qualifying leads or struggling to track engagement? If…
Back in October 2020, Google launched its newest web reporting tool, Google Analytics 4 (GA4). We knew this meant the…
The pandemic has accelerated the adoption of technology in new home sales and marketing. Even as we returned to some…
After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…
In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…
Consumer privacy continues to be a trending topic as more customers to question how their personal data is collected and…
A builder’s sales office is a critical part of the homebuying journey. It’s where want turns into need and shoppers…
Dashboards are a valuable business tool that can provide insight and guidance. However, they can easily become weighed down by…
Data is an essential part of every business. It allows leaders and managers to understand how the company is doing…