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Category: Tech Talk

GL Interactive sales kiosks

Convert sales office traffic on the spot with GL’s interactive kiosk solutions

August 23, 2022 admin

With the market shifting back to pre-pandemic ‘normal’ levels, there is increasing competition for buyer engagement. It’s key to have…

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Posted in: Tech Talk, What's New Filed under: builder tools, home builder sales kiosks, homebuilder tools, interactive sales kiosks
Beginner's Guide to Marketing Automation

Beginner’s Guide to Marketing Automation

July 13, 2022 admin

Is your marketing and sales teams spending tons of time chasing and qualifying leads or struggling to track engagement? If…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: home builder digital marketing, marketing automation
Understanding Google Analytics 4

Understanding Google Analytics 4

May 24, 2022 admin

Back in October 2020, Google launched its newest web reporting tool, Google Analytics 4 (GA4). We knew this meant the…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: data analysis, data collection, GA4, google analytics, google analytics 4
Augmented reality and virtual reality is the future

Is AR/VR the Future of New Home Sales?

April 26, 2022 admin

The pandemic has accelerated the adoption of technology in new home sales and marketing. Even as we returned to some…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: augmented reality, immersive technology, new home marketing, new home sales, new home tech, tech talk, virtual reality

Google Topics Explained: A Guide for Home Builder Marketers

March 3, 2022 admin

After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ad targeting, consumer privacy, data privacy, Google Topics
CCPA vs CPRA: What’s the Difference?

CCPA vs CPRA: What’s the Difference?

February 23, 2022 admin

In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ccpa, consumer privacy, cpra, data privacy
Understanding the Value of First-Party Data

Understanding the Value of First-Party Data

February 8, 2022 admin

Consumer privacy continues to be a trending topic as more customers to question how their personal data is collected and…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: consumer privacy, data collection, first party data
Interactive Sales Kiosks

Turn Home Shoppers into Buyers with our Interactive Sales Kiosks

January 27, 2022 admin

A builder’s sales office is a critical part of the homebuying journey. It’s where want turns into need and shoppers…

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Posted in: Announcements, Tech Talk, What's New Filed under: builder tools, home builder sales kiosks, interactive sales kiosks
Questions to Ask Before Creating a Dashboard

Questions to Ask Before Creating a Dashboard

January 18, 2022 admin

Dashboards are a valuable business tool that can provide insight and guidance. However, they can easily become weighed down by…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: dashboards, data analysis, marketing analytics, marketing dashboards
Importance of Data Analysis

Why Builders Need to Take Data Seriously

December 14, 2021 admin

Data is an essential part of every business. It allows leaders and managers to understand how the company is doing…

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Posted in: Tech Talk, What's New Filed under: data analysis

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