For homebuyers exploring a Build-On-Your-Lot (BOYL) journey, clarity, guidance, and trust matter more than ever. Simplicity by Hayden Homes, an on-your-land builder serving the Pacific Northwest, has long been recognized for its transparent, streamlined process. To better support today’s research-driven buyers, they partnered with Graphic Language to launch a fully redesigned website built around usability, performance, and the unique needs of BOYL shoppers.
The result? A modern digital foundation that helps homebuyers navigate their path with confidence while empowering Simplicity with tools that support long-term growth. Explore the new Simplicity-Homes.com here.
Building a Better Online Experience for BOYL Buyers
Every element of the new Simplicity-Homes.com was shaped with a single objective: to create a seamless, intuitive experience that reflects how today’s buyers search, compare, and make decisions. BOYL shoppers have different questions and expectations than traditional production-home buyers and the new website meets those needs head-on.
Here’s a closer look at what’s new.
Interactive BOYL Map Search Designed for Where Buyers Really Start
One of the biggest challenges for BOYL shoppers is understanding exactly where a builder operates. Simplicity’s new interactive map solves that pain point with a visually engaging tool that lets buyers explore build areas by county or city.
This feature is especially helpful for shoppers who may know the general region they want but not the specific county it falls in, a common hurdle in the Pacific Northwest. With one click, buyers can see where Simplicity builds and begin envisioning their future home.
A Smarter, More Natural Way to Search Floor Plans
Floor plan exploration is now more intuitive than ever. Visitors can browse plans by series or use the site’s smart filters to easily compare layouts, sizes, features, and price ranges.
This thoughtful design mirrors how buyers actually shop, starting with a general idea and narrowing down options until they find the perfect fit. It’s simple, efficient, and built around user intent.
A Clear and Credible Story: Why Simplicity?
Simplicity’s values have always set them apart. The new “Building Process” and “Why Simplicity” pages bring that story to life with clarity and transparency.
Using straightforward, confidence-building copy, these sections break down the steps of building on your lot, explain what makes Simplicity different, and help buyers understand exactly what to expect from the experience. It’s storytelling engineered to build trust.
Dedicated Portals for Investors & Workforce Housing Partners
Simplicity serves more than just traditional homebuyers; they’re also a trusted partner to investors and workforce housing organizations.
The redesigned website includes new partner-specific portals outlining capabilities, showcasing relevant project examples, and offering clear paths to get in touch. These hubs make it easier for partners to quickly understand solutions tailored to their needs.
Designed for Speed, Accessibility & Long-Term Growth
A clean, crisp design is just the beginning. Behind the new look is a performance-driven foundation built for speed, accessibility, and SEO.
Fast load times, logical site architecture, and keyword-focused content help Simplicity attract organic traffic while delivering a frictionless user experience. The result is a website positioned to stand out in a competitive market and built to grow alongside the company.
Effortless Updates with SmartEDIT
Powered by our innovative smartEDIT CMS, the new website gives Simplicity full control over their content. Whether updating floor plans, adjusting copy, or managing images and data, smartEDIT streamlines workflows and integrates directly with Simplicity’s existing ERP and CRM systems.
This allows the team to maintain accuracy, improve efficiency, and make updates in real time without straining internal resources.
A Website Built for Every Builder Type
Whether you’re a production builder, a BOYL specialist, or a hybrid business model, your digital needs are unique. Simplicity’s new website highlights a powerful truth: with a strategic approach, your digital presence can do more than share information; it can fuel growth, enhance your brand, and support better customer decision-making.
Ready for a Smarter Digital Future?
The new Simplicity-Homes.com marks a major step forward in how BOYL shoppers discover, evaluate, and engage with a builder online.
If you’re ready to transform your digital experience, we’re here to help you build what’s next. Schedule a website demo and see what we can create for you.