Elements of an Effective Homebuilder Website

Nearly all homebuyers search for new homes online and your website is your first opportunity to make an impact. At Graphic Language, we understand a great website goes beyond great design. It must engage your home buyers while leading them to the answers they are searching for.

Our over 20+ years of building compelling online home shopping experiences, we’ve identified the top elements every effective homebuilder website has.


Successful homebuilders know exactly what sets their homes and company apart, not only from other builders but also existing homes. They show buyers the advantages of buying a new home with them, hooking them with unique messaging and visuals that aren’t seen everywhere.


Great web design inspires trust in your business. A home buyer’s first impression of your website will affect their perception of doing business with your company and the quality of your homes. A website with a clean and streamlined design invite home buyers to explore your website and learn more about your new homes, communities, and more. This could be the difference between getting a sale and future recommendations or no sale.

Easy Navigation

The best home builder websites are direct, informative, and easy to navigate. They prioritize ease of navigation over a beautiful but non-functional design. If home buyers can’t quickly and easily find the information they’re looking for, they will leave.


Homebuyers are shopping from their mobile devices. We’re far past the point where having a mobile-friendly website is a “nice to have;” it’s now a must-have. Many of our clients are seeing more traffic coming from phones and tablets than desktops. It’s important that your website looks just as good on a smaller screen as it does from a desktop.

Interactive Sales Tools

Today’s home buyers have high expectations when visiting your website. They expect interactive features like floorplans, virtual tours and walkthroughs, lot maps, and live chat (more on this in a moment) so they can navigate the home shopping process on their own. These tools let home buyers customize their home buying experience before stepping foot in a sales office.

Live Chat

We briefly mentioned Live Chat in the previous element but felt it deserved more discussion. Live Chat is an oft-overlooked opportunity to engage buyers and is a powerful tool to generate and qualify leads. It offers an unobtrusive way to connect and build trust with your buyers by providing real-time customer service, boosting credibility, and more.

High-Quality Photos and Video

Professional quality photos and videos help you sell homes faster. This is your chance to let your new homes and communities shine. Photos and videos give home buyers a clear sense of available new home features, lifestyle amenities, and display the quality of the homes you build. Show buyers how their homes will be.

Content Management System (CMS)

A good CMS allows your team the effectively manage your website without having to track down your web developer. Being able to update floor plans, add new communities, special incentives, and more on the fly will allow you to provide the most up-to-date information for home buyers.

Graphic Language has been creating unforgettable home shopping experiences for over twenty years. Check out our portfolio and see what we can do for you. When you’re ready to stand out in a digital world, schedule a demo and we’ll show you how we can help achieve your goals.