Social media has transformed the way we communicate and connect with each other. It continues to change almost daily, with new tools, features, and more being introduced. If you’re planning your social strategy for the year, here are some of the biggest social media trends you should know about for 2020.
Ephemeral content, or short-form content that disappears, will continue to grow in popularity. What was once exclusive to Snapchat, is not common across many platforms, most notably Instagram and Facebook (even YouTube has gotten into the Stories game!).
Short-form video’s appeal lies in its quick, bite-sized content. Attention spans continue to shorten and Stories are the perfect content type since they require low commitment from the viewer (the chances of watching a long-form video on your smartphone while out and about is low).
Because Stories are meant to be created on the spot, they give viewers a more authentic look at a business or brand, allowing a better connection. Coupled with their 24-hour life, there’s also a built-in sense of urgency to view them before they disappear.
Live video is a simple way for homebuilders to use the power of video to showcase their new homes and communities, communicate their brand values and stories, and build authentic relationships with potential homebuyers. It provides an immediate interaction between you and your viewers, increasing their connection to you.
Live videos are the way to go if you’re looking for more engagement; they often increase likes, comments, and shares.
You may already be conducting social monitoring (reviewing your social media channels for customer feedback and direct mentions of your company or for specific keywords, topics, and competitors and responding) but social listening goes a step further by analyzing these conversations to gain important insight on your audience and using that information to craft a social strategy that appeals to them.
Social listening has grown over the past couple of years and will continue to grow in the coming year. By paying attention to what people are saying about your brand, products, and industry as a whole, you’ll take out some of the mystery in creating the best customer experience and content possible.
Going hand-in-hand with social listening, using social media as part of your customer service strategy will be important again. Customers are increasingly reaching out to companies and brands for quick, real-time support. 78% of people who complain to brands on Twitter expect a response within an hour and if no response is made, 29% will share their experience with family and friends. Providing customer service through your social channels allows brands to develop a more direct relationship with customers and build a positive brand reputation.
Social Media in 2020
One thing’s for certain: social media will continue to evolve and mature as it becomes more ingrained in the mainstream. Things are constantly changing but staying flexible and being willing to try new things will keep you ahead of the pack. Staying on top of social media best practices and trends will help you create a stronger social strategy that will increase engagement and growth.