A Fresh Start: Casa Fresca Homes

Casa Fresca Homes, Tampa’s freshest new-home builder, is not your everyday builder. Casa Fresca is driven to build fresh, vibrant communities inspired by an uncompromising vision of how a home should feel.

Casa Fresca wanted a website that’s as “boldly unboring” as their home design. We leveraged our reputation for innovative and industry-leading design and created a fresh, edgy and modern website that supports their goal of making home buying as simple and easy as possible.

The result: an easy-to-navigate website that is as fresh and full of life as the homes Casa Fresca builds and the lifestyle they foster.

Designed with search in mind

Search engine optimization (SEO) is a powerful marketing tool that allows home buyers to find home builders in their local area. By creating an SEO-focused strategy and design, the new Casa Fresca website has improved its visibility on search engines and local SEO keyword rankings.

Improved user experience

98% of all home buyers using the Internet at some point during the home search process so it is important to create a captivating design that looks great on both desktop and mobile devices. The new website layout allows for a more intuitive and natural home search experience.

Stunning visuals

The new design takes advantage of full-screen monitors with compelling imagery at all levels of the website that clearly identifies what Casa Fresca offers and visually differentiates it from the competition.

Superior front-end functionality

The new website is built with the latest design technologies like parallax scrolling at the microsite level, intuitive navigation, and interactive home shopping tools aimed at converting visitors to leads.

Last things first

We created the Casa Fresca website with the end goal in mind. Everything’s been designed to increase the likelihood of converting website visitors to leads (and sales) through strategic placement of conversion points throughout the website layout.

We’re proud of our work on the Casa Fresca website and, most importantly, the Casa Fresca team is in love with their new website. Interested in learning what we can do for you? Check out our portfolio and schedule a website demo today.