In recent years, data-driven marketing has become increasingly popular as a way to target customers and prospects. But what is…
In a slow-selling market, many builders’ knee-jerk reaction is to pull back on marketing. However, redesigning your website during a…
“Keyword” and “search query” are often used interchangeably but are they the same? Short answer: no. Even experienced marketers sometimes…
Search engine optimization (SEO) and email marketing are powerful tools that help home builder marketers reach their audience. Many marketers…
Do you know your numbers? Some home builder marketers may shy away from measuring data and analytics but they’re essential…
Thanks to rising mortgage rates and skyrocketing home prices, the once booming housing industry has slowed to a crawl. This…
Creating a call-to-action message that engages your visitors to take action is more complex that most people think. It’s more…
The past couple of years have thrown a curveball at home builders. The rapidly changing health climate and marketing conditions…
Pinterest is a powerful, yet underrated platform. It’s commonly associated with recipes, DIY how-to’s, and home décor ideas but it…
The main goal of marketing has always been to deliver the right message to the right people at the right…