As a marketer, you know how important a well-crafted landing page is to your success. Not only do you need it to look good and capture attention, but you also need to ensure that it converts visitors into leads. A successful landing page can be the difference between a lead that converts into a loyal customer and a visitor who leaves without taking any action. Include the following elements to create a compelling and effective landing page that will help convert visitors into leads.
Keep it simple
Your landing page must be simple and easy to understand. Visitors should quickly know what you’re offering and how they can benefit from it. Make your copy clear and concise, and ensure it’s scannable and easy to read. Using bullet points, subheadings, and short paragraphs will help to break up your text and make it more reader-friendly.
Your design elements should work together seamlessly to help lead your visitors’ eyes toward your CTA. Use your design to communicate and emphasize your message, and remember that a responsive design, meaning it performs well on all devices, is a critical component both for engagement and ranking purposes. A carefully crafted design can make all the difference in creating a seamless user experience that helps your visitors gain confidence and follow through on the page.
Compelling headline and subheadings
Your headline is the first piece of content that visitors will see when they land on your page. It needs to be strong, clear and communicate the value proposition of your product or service. Make sure that your headline is attention-grabbing and succinct. Your subheadings should be equally compelling, developing the messaging introduced in your headline and highlighting the benefits of what you are offering.
Clear and concise content
While design is essential, high-quality content is still the backbone of your landing page. Visitors want to know what you are offering and why they should care. Ensure that your message is clear and concise to avoid confusing potential leads. Keep in mind that less is more and gets straight to the point, so visitors don’t get bored or overwhelmed.
Strong call-to-action (cta)
The CTA is the most crucial element of any landing page. It’s what ultimately converts your visitors into leads. Your CTA should be clear, easy-to-find, and tell the visitor exactly what they will receive if they click on it. Use strong action words and address your visitor’s pain points with the solution you offer.
Use strong visuals
We’ve all heard the saying, “A picture is worth a thousand words,” and that rings true for landing pages too. From striking images to videos, your landing page should be visually appealing to your audience. The right visuals can not only add an extra layer of meaning to your message but also elevate your brand. Ensure that the images and videos you use are high quality and relevant, and always keep the focus on your product/service.
People want to know that your offer is worth their time and money. Use social proof to show your visitors that you’re legitimate, trustworthy, and offer a valuable service or product. This can be achieved by featuring customer reviews and testimonials, displaying awards or affiliations with reputable organizations.
We’ve only scratched the surface of what makes a compelling and effective landing page. There are many variables to consider, from personalization to A/B testing. Ultimately, what makes a landing page work will depend on your audience and what they respond to. But by including these elements, you can develop a landing page that is engaging, convincing, and able to convert visitors into leads.
Easily create professional looking landing pages
Our Marketing Landing Page builder enables home builders to create dynamic marketing landing pages that stay consistent with their website design. We tied this functionality into our content management system (CMS), smartEDIT 5.0, so all of the content and images are automatically pulled directly from their website’s CMS.
Graphic Language has spent the past 26 years solving critical problems for home builders nationwide. Our Marketing Landing Page functionality is just one example of how we can help streamline your business. For more information on how our Marketing Landing Page builder and smartEDIT™ 5.0 can help your business, contact us today!