FCB Homes New Website Goes Above and Beyond!

FCB Homes, a standout Central California homebuilder, required a website to reinforce their value proposition: to go above and beyond customer expectations by offering unique floorplans, extraordinary home features, and abundant amenities in and around the new-home communities they build.

The new website by Graphic Language uses persuasive, custom-produced video to accentuate the builder’s unique floorplans and options, and create an emotional impact with buyers seeking a unique way of life in distinctive locations.

Check out all of the special features that come standard with the new FCBHomes.com:

Custom Lifestyle Videos

Custom lifestyle video shot on-site provides unique content that is used throughout the site, and can be used on other platforms like listing sites, social media, and OTT advertising.

Copious Photos and New-Home Galleries

The new website is chockfull of lifestyle and product photography giving website visitors a clear sense of available new-home features and lifestyle amenities.

Engaging Interactive Home Buyer Tools

The new website uses interactive home shopping tools like interactive floorplans and lot maps to allow homebuyers to customize their home buying experience by saving floorplans, communities, and move-in ready homes.

Effective Lead Capture Tools

The new website is designed to convert. Captivating lead captures are placed at key locations throughout the website to increase conversions.

Industry Leading Back-End Functionality

smartEDIT 4.0, our latest and greatest builder-centric CMS, has been customized to allow their marketing team to keep the website continuously updated with fresh communities, plans, pricing, inventory, and more!

The FCB Homes team loves their new FCB Homes website and we’re happy we were able to bring their vision to life. Are you interested in having a website match your brand experience? Let us help. Check out our portfolio and schedule a website demo today.