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Tag: consumer privacy

Google Topics Explained: A Guide for Home Builder Marketers

March 3, 2022 admin

After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ad targeting, consumer privacy, data privacy, Google Topics
CCPA vs CPRA: What’s the Difference?

CCPA vs CPRA: What’s the Difference?

February 23, 2022 admin

In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ccpa, consumer privacy, cpra, data privacy
Understanding the Value of First-Party Data

Understanding the Value of First-Party Data

February 8, 2022 admin

Consumer privacy continues to be a trending topic as more customers to question how their personal data is collected and…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: consumer privacy, data collection, first party data

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