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Tag: data privacy

Google Topics Explained: A Guide for Home Builder Marketers

March 3, 2022 admin

After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ad targeting, consumer privacy, data privacy, Google Topics
CCPA vs CPRA: What’s the Difference?

CCPA vs CPRA: What’s the Difference?

February 23, 2022 admin

In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ccpa, consumer privacy, cpra, data privacy
Cookie-less future?

A Cookie-less Future? The New Future of Digital Marketing

August 24, 2021 admin

Consumer privacy has been a hot-button topic for the past few years. While Safari and Firefox have long blocked third-party…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: data privacy, digital marketing, first-party cookies, privacy, third-party cookies

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