For years, marketers have relied on digital clues to understand customers: analyzing clicks, tracking lead sources, and inferring intent. But…
Editor’s note: This post was originally published in August 2021 and has been updated for comprehensiveness. Consumer privacy has been…
After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…
In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…