It’s no surprise: home shoppers make immediate value judgments within seconds of seeing your online presence. And like any shopping experience, your branded elements (like your logo and website) instantly establish credibility buyers use to decide if you’re the right builder, or not.
Fact is, engaging home shoppers starts with the right image. Most home shoppers will judge you by the look of your website well before navigating to your homes. Your look is your hook; it is how you persuade home shoppers to dig deeper into your brand, website, new home communities, homes, and ultimately, how you convert them into sales leads.
There are compelling reasons why the top companies worldwide take their online brand image seriously. So make 2019 the time you rethink how your business looks online.
Rick Phillips, Principal, Graphic Language, Inc
This is part of Lasso CRM’s Top New Home Marketing Tips for 2020 article. Check out the full article here.