Building a strong social media presence isn’t difficult but plenty of new home builders are struggling to create an engaging and thriving social presence. Growing your social presence is a crucial step to getting your business in front of more home buyers. Thankfully it’s not difficult to achieve; it just takes dedication and effort. Here are six tips you can use to improve your social media presence.
Select the right social platforms
There are a lot of different social platforms to choose from: Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, YouTube, and more. With so many available options, it can be hard figuring out which platforms to focus on. Thankfully you don’t have to be everywhere! Focus your energy on the platforms your audience is present. There’s nothing worse than coming across a seemingly abandoned social profile.
Set the right goals
There’s more to being active on social media than just posting pretty pictures of new homes. You need a strategy and established goals to measure success. Creating social media goals will help guide your content strategy and reveal areas where you can improve. Check out this guide to setting social media goals if you need some help.
You must post consistently, whether it’s once a week or once a day. When you consistently show up to engage with your audience, they will show up in return. You won’t be able to develop a connection with your audience if you randomly pop in. Choose a posting schedule that’s manageable and stick to it. It takes time and dedication to stay active on social media. Not everyone is able to regularly log into all of your social accounts every day to post. Using scheduling tools will let you time your posts so you get the most engagement without having to devote hours every day.
Create content people want to see
Your social strategy is only as strong as the content you create. You want to make sure you’re sharing high quality and relevant information that meets the needs and interests of your audience. Focus on sharing video, images, and other visual content as they are the most popular types of content across audiences.
Focus on helping, not just selling
As social selling is on the rise, that doesn’t mean your social presence should be focusing on the ‘hard sell.’ While you want to promote your new homes, don’t make your social feed just about what you have to sell. Mix in posts that answer common questions people have about the home buying process and homeownership.
Engage with your audience
The beauty of social media is that it’s a conversation. It’s not enough to just share your content and leave it at that. It’s important to create a connection with your audience and that’s done through engaging with them. Reply to comments, answer questions, address criticisms, show appreciation, share user-generated content, and more.
These tactics will help you build and develop a stronger social media presence and gain more loyal homebuyers as well. With time and dedication, an active and thriving social media presence will help boost your overall marketing strategy. If you need help improving your social strategy or presence, give us a call.