What’s Technical SEO? A Complete Guide

If you’re looking to improve your website’s search engine rankings, then technical SEO is a crucial aspect that you need to focus on. While content and off-page optimization are important, technical SEO forms the foundation for your organic search visibility.

In this blog post, we’ll take a deep dive into technical SEO and discuss some of the best practices that you can implement to boost your search engine rankings. We’ll cover everything from site structure to site speed, and from mobile optimization to schema markup. So let’s get started!

What is Technical SEO?

Technical SEO focuses on the technical aspects of website optimization that can affect how a search engine crawls and indexes your site. It includes the design and development of the website, server configuration, website structure, security, and other technical factors.

Why is technical SEO important?

Technical SEO can have a major impact on how your website performs on search engines. If your website pages are not accessible to search engines, they won’t show up in search results, no matter how amazing your content is. And that means less traffic and potential sales of your new homes.

Google also takes into consideration the speed and mobile-friendliness of your website when determining its rankings. So if your pages are slow to load or not mobile-friendly, users may get frustrated and leave, signaling to search engines like Google that your site doesn’t provide a positive user experience.

So if you want to get noticed and boost your website’s performance, it’s essential to make sure your pages are accessible, speedy, and mobile-friendly. Here are some technical SEO elements you’ll want to pay attention to.

Website Structure

Website structure optimization is an important aspect of technical SEO. It refers to how your website is organized and how the pages are interconnected. This means having a clear hierarchy of pages, using descriptive URLs, and organizing your content into categories and subcategories. A well-structured site will make it easier for search engine bots to crawl and index your pages, which will improve your search engine rankings in the long run.

To improve your website structure, you need to first conduct a website audit to evaluate the current structure. Your website structure should be logical, user-friendly, and easy to navigate. It can improve your user experience and search engine crawlability. You can use a sitemap to create a well-organized website structure that can help search engines index your pages more easily.

Page Speed

Page speed is another important factor that affects your search engine rankings. A slow-loading website can lead to higher bounce rates, lower user engagement, and ultimately, a drop in rankings. Conversely, a fast-loading website can improve your user experience and help you rank higher on search engine results pages.

You can use tools like Google PageSpeed Insights to check your website speed and identify areas where you can optimize your website. Some page speed best practices include reducing image sizes, using a content delivery network (CDN), and minifying CSS and JavaScript files.

Mobile Optimization

With the majority of internet users accessing the web from their mobile devices, it’s important to ensure that your website is optimized for mobile. This means using responsive design, which automatically adapts your website’s layout to fit the screen size of the user’s device. Google prioritizes mobile-friendly websites in its search results, so mobile optimization is key to improving your search engine rankings.

A mobile-friendly website will load quickly, have a clear layout, and be easy to navigate. Mobile optimization can also improve your website’s user experience, which can affect your bounce rates and conversion rates.

Schema Markup

Schema markup is a type of structured data that you can use to provide additional information about your website to search engine bots. This can include the type of content on your pages, your business address and phone number, and reviews and ratings. By using schema markup, you can give search engines more context about your website, which can improve your search engine rankings and increase visibility in the search results.

XML Sitemap

An XML sitemap is a simple list of all the pages on your site, serving as a roadmap for search engines. By having an XML sitemap, you can ensure that search engines don’t miss any important content. The sitemap categorizes pages into posts, pages, tags, and more, and includes information like the number of images and the last modified date for each page. While an XML sitemap isn’t necessary for every website, it can be beneficial if your site doesn’t have a well-connected internal linking structure.

Website Security

Google considers website security as an important ranking factor and websites with an SSL (Secure Sockets Layer) certificate can rank higher on search engine results pages. An SSL certificate can encrypt data that is being transferred between the user’s web browser and the website server, making it more secure. You should also ensure that your website is protected against malware, spam, and other security threats.

Technical Audits

While this isn’t necessarily a ranking signal, it’s important to conduct regular technical audits of your website to identify and fix any issues that may be hindering your search engine rankings. This can include broken links, duplicate content, missing meta descriptions, and other technical issues. By addressing these issues, you can improve your site’s crawlability, indexability, and relevance to search engine bots.

Technical SEO is an essential aspect of website optimization that can affect your website’s search engine rankings. By optimizing your website for technical factors, you can make sure your website is well structured, loads quickly, and provides a great user experience. By implementing best practices like those mentioned above, you can stay ahead of your competitors and drive more organic traffic to your website.

Technical SEO is an ongoing process, and you should monitor your website’s performance regularly to ensure that it continues to perform well on search engines. By staying up-to-date with the latest SEO trends and best practices, you can ensure that your website stays ahead of the competition and brings in the organic traffic that you need to grow your business.

SEO strategy by Graphic Language

Do you need help with your search engine optimization strategy? Graphic Language has over 25 years of experience crafting effective SEO strategies that elevate your website in search results. We can guide you through the process or help develop pillar pages for you. Contact us to schedule a SEO audit today.