How effective is your current Digital Paid Media Strategy?How effective is your current Digital Paid Media Strategy?

Whether your goal is to generate leads, increase web traffic, or elevate brand awareness, this detailed guide will deliver actionable insights to amplify your Google Ads campaigns. Download our guide today and start seeing measurable improvements in your advertising efforts.

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We’ve got your request for our “Google Ads Best Practices for Homebuilders Guide”! Keep an eye on your inbox for the download link. We hope you find the insights useful for your advertising strategies. If you have any questions or need help, just let us know. Enjoy the read!

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See How You Should Spend Your Digital Dollars

Wondering how you should allocate your 2025 digital marketing budget? We've learned a thing or two about what works best to meet specific goals thanks to our 27-year history of working exclusively with homebuilders.

Video advertising new home

For Builders Who Want to Increase Brand Awareness

  • Display Advertising
  • YouTube Advertising
  • Connected TV (CTV) – video ads served on streaming devices
  • Organic Social Media Posts
chat displaying increase in site traffic

For Builders Who Want to Increase Website Traffic:

  • Search Engine Optimization (SEO)
  • Paid Search Marketing (SEM) on Google and Bing
  • Syndicated Listings
  • Social Media Advertising
screenshot of ad using Google remarketing ads

For Builders Who Want to Increase Leads:

  • Google Performance Max Campaigns
  • Paid Syndication on Listing Sites
  • Remarketing Ads
  • Email Marketing
screenshot of ad using Google remarketing ads

For Builders Who Want to Increase Conversions:

  • Website Audit to determine if you need a new site or just an update
  • Additional content that helps build buyer confidence
  • Promotional Offers and Incentives
  • Interactive Tools like virtual tours, detailed site maps and Buy Online functionality
screenshot of ad using Google remarketing ads

For Builders Who Want to Increase Foot Traffic:

  • Geo-Fencing Display
  • Geo-Fencing Direct Mail
  • Facebook Event Ads
  • Grand Opening Ad Packages

Stop Guessing -
Get Your Free Audit

Find out with a deep-dive into your digital paid media strategy with a Free Digital Paid Media Audit from Graphic Language

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