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HistoryMaker Homes

Building trust for home shoppers, online and off.

HistoryMaker Homes website on a cellphone

Rooted in Tradition: Building Trust Since 1949

For over 75 years, HistoryMaker Homes has been building vibrant communities and quality homes for families across Texas. As Texas’s longest-standing volume homebuilder, they’ve mastered the balance of honoring tradition while meeting the needs of modern homebuyers.

"We loved working with Graphic Language. The entire team brought creativity, technical expertise, and clear communication throughout the project. They listened closely to our needs, delivered on time, and created a beautifully designed and user-friendly website that represents our brand and goals. We look forward to reaping the rewards of a website that will help us grow.”

Jenny Cooper, Vice-President, Marketing

What We Did

  • Homebuilder Website Design & UX
  • Mobile
  • smartEDIT™ 5.0 CMS Builder Business Application
  • SPOT™ Maps Interactive Lot Maps
  • Interactive Home Buyer Tools
  • Dynamic Home and Community Search
  • SEO
  • CRM Integrations
  • Lead conversion tools dispersed strategically throughout the website
  • Custom ERP Data Integration
  • Ongoing Website Maintenance
  • Listing Syndication (Zillow/New Home Feed, BDX, Realtor, and more...)

Smarter Search. Faster Performance. Better Home Shopping.

The website needed more than a refresh; it required a full backend upgrade with a comprehensive, custom data integration so that data flows seamlessly and is managed in one place. To meet buyer’s expectations, we set out to create a sleek, user-friendly site that reflects their family-focused brand and makes home shopping easy, all while focusing on making home searches faster and simpler. What’s more, the new website includes advanced home-tour scheduling, strategic lead-capture tools, and improved overall design, website performance, and usability.

With this redesign, HistoryMaker Homes is ready to serve today’s homebuyers better than ever with best of breed home-shopping tools.

Undeniable Results

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Increase in Organic impressions
Year Over Year
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Increase in User Conversion Rate
Year Over Year
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Increase in Avg. Engagement Time