Simplicity by Hayden Homes
A build-on-your-lot experience, made simple.

A Smarter, Simpler Digital Experience for a BOYL Leader
Simplicity by Hayden Homes’ new website was rebuilt from the ground up to support the unique needs of BOYL customers—buyers who aren’t just choosing a floor plan, but navigating land locations, build regions, pricing variables, and construction logistics. We created a digital experience that reduces friction, answers questions early, and guides buyers with confidence.
What We Did
- Homebuilder Website
- Mobile Responsive Design
- smartEDIT™ 5.0 CMS
- Context-Aware Lead Conversion Tools & Intelligent Lead Routing
- BOYL Interactive County Map Search Experience
- Dynamic Floor Plan Search & Plan Comparison Tool
- Budget Builder Experience
- Interactive Design
- Custom CRM & ERP Data Integrations
- SEO & Localization Engine
A Smarter Way to Build on Your Land
The new Simplicity website makes buying and building on your land easier than ever. It’s designed to educate buyers, generate leads, and provide a frictionless experience from start to finish.


