See All Case Studies

Simplicity by Hayden Homes

A build-on-your-lot experience, made simple.

HistoryMaker Homes website on a mobile device

A Smarter, Simpler Digital Experience for a BOYL Leader

Simplicity by Hayden Homes’ new website was rebuilt from the ground up to support the unique needs of BOYL customers—buyers who aren’t just choosing a floor plan, but navigating land locations, build regions, pricing variables, and construction logistics. We created a digital experience that reduces friction, answers questions early, and guides buyers with confidence.

What We Did

  • Homebuilder Website
  • Mobile Responsive Design
  • smartEDIT™ 5.0 CMS
  • Context-Aware Lead Conversion Tools & Intelligent Lead Routing
  • BOYL Interactive County Map Search Experience
  • Dynamic Floor Plan Search & Plan Comparison Tool
  • Budget Builder Experience
  • Interactive Design
  • Custom CRM & ERP Data Integrations
  • SEO & Localization Engine

A Smarter Way to Build on Your Land

The new Simplicity website makes buying and building on your land easier than ever. It’s designed to educate buyers, generate leads, and provide a frictionless experience from start to finish.

Undeniable Results

AEO and SEO Optimization comes standard.
Sophisticated search experience designed for mobile devices
Sophisticated design enhances credibility