Mobile/Adaptive Design
Sites built to work on any device, not just scaled down from a desktop layout. Your buyers browse floor plans and pricing from the driveway as often as from a desk, so the experience has to hold up on a phone first.
We build websites that work
hard, and look good doing it.
Our team of designers, developers, and marketers brings 30 years of expertise to digital solutions built exclusively for home builders.
Unlock your website’s potential with tools built for home builders.
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SEO Optimization & Management
Built to be found in search from day one, not bolted on after launch. We optimize the site structure, content, and technical foundation so your communities and plans show up when buyers are searching.
AEO Optimization & Management
Built to be found by AI search tools, too. As more buyers ask AI assistants which builders to consider, we make sure your site is structured to be part of that answer.
Lead Conversion
Designed to turn visitors into leads, not just page views. Every page is built around clear paths to contact your team, schedule a visit, or request more information.
smartEDIT™ Data & Content Management
Update plans, pricing, and content yourself, anytime, no developer required. Changes go live immediately, so your site never falls behind what’s happening in your communities.
SPOT Maps Interactive Lot Maps
Let shoppers explore available lots online before they ever set foot on-site. They can see what’s available, what’s sold, and what fits their needs in a few clicks.
Interactive Plans
Let buyers walk through floor plans before they ever visit in person. It’s a self-serve way to narrow down favorites and arrive at your sales center already engaged.
Interactive Sales Center Kiosks
Self-serve tools that work the model-home floor right alongside your sales team. Shoppers explore plans, lots, and options on their own time, freeing your team to focus on the conversation that closes the sale.
Design and Motion Graphics
Visuals that make your communities memorable, not just another builder site. From branding to animated graphics, we help each community stand out on its own.
Video
Bring communities and homes to life in a way photos alone can’t. Video gives shoppers a feel for the lifestyle before they ever schedule a visit.
Interactive Presentations
Engaging tools for sales teams and shoppers alike. Built for the sales center, a broker meeting, or an online walkthrough — wherever the conversation happens.
Data Integration / Migration
Connect your website to the systems you already run — your ERP, CRM, or warranty platform. Getting these systems to talk to each other is a critical function, and we handle it as one connected project.
Sales CRM Integration
Leads flow straight into your sales process the moment they come in. No manual entry and no delay — your sales team sees them in the CRM they already use.
MLS Integration
Listings stay accurate and up to date, automatically. When something changes in your MLS feed, it updates on your site without anyone lifting a finger.
Custom by design
We take extra time to differentiate each and every client with custom standout creative, technology, functionality, and user-experience.
30 years, exclusively home builders
We have served the builder industry exclusively for 30 years and continue to build unforgettable home-shopping experiences.
A technology company
We have created enterprise-level homebuilder applications used by hundreds of builders nationally. New Home Feed, for example, was designed and created by Graphic Language in 2010 and acquired by Zillow Group in 2017. Today, New Home Feed processes the majority of new-home data feeds for Zillow Group and has become an integral part of Zillow’s new-home data platform.
Data-integration specialists
We have managed entire data ecosystems for large regional builders nationwide.
Award-winning
We have earned numerous national and local builder industry awards (The Nationals and MAME) for creating compelling websites, sales office kiosks, and internet-application solutions for builders nationwide.
Long-term partnerships
Our builder clients have worked with us on average for 9+ years and have selected GL as their preferred vendor for multiple websites, kiosks, custom applications, data integrations, and digital design projects and initiatives.
A team built to deliver
Our team is our family, and we’re in-sync and well-equipped to manage multiple digital design, production, and technical projects at a time.
Marketing insight from the industry
Our in-house marketing department comes directly from the builder industry, bringing thoughtful marketing strategies and creative builder insight to GL clients.
Built to last
We build lasting websites. Our websites surpass the lifespan of a typical industry-standard website of 3–4 years to 6–10 years.
See what your website could be doing.
Let’s get startedOur language isn’t always graphic, but we swear by our work.
Our intuitive tools and technologies help home buyers find desired information quickly, and home builders manage their day-to-day business tasks.
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