See All Case Studies

True Homes

It's all about you.

Keeping it Real, and True

True Homes is committed to being true to all things that matter most to homebuyers. When they began building semi-custom homes throughout North and South Carolina in 2007, the goal was to create homes specifically suited to each customer's style and personality. Today they are the largest privately-owned builder in the Carolinas, and the True brand continues to resonate with prospective buyers.

"Graphic Language has been an integral part of our online sales and marketing growth since rebuilding our website in 2015. They have been a pleasure to work with and continually impress with their strategic input resulting in huge increases in online traffic and leads."

Chris Ashley, Operations Partner - Marketing

What We Did

  • Homebuilder Website
  • Mobile
  • smartEDIT™ 4.0 CMS
  • Comprehensive Home Search
  • Lead Conversion Tools
  • SEO
  • Interactive Design
  • CRM Connectivity
  • Ongoing Marketing & Maintenance
  • Listing Syndication (Zillow/New Home Feed, BDX, Realtor, and more...)

The True Challenge

True Homes challenged Graphic Language in many ways. It wasn't just to build a website, but create a living, breathing business application. The new True web experience includes a recurring data feed to display exact home pricing per residence, monthly estimated payments, seamless brand-to-digital translation, and a compelling display of new-home collections to suit each customer's personal preferences.

Undeniable Results

Increase in Avg. Time on Page
Year Over Year
Increase in Organic Traffic
Year Over Year
Increase in Web Leads
Year Over Year