A Higher Standard: Kiper Homes

Northern California new-home builder, Kiper Homes builds homes to a higher standard. Their commitment to quality and a superior homebuying experience has made them a prominent name in the home building industry.

Kiper returned to Graphic Language to craft a more superior online experience for home shoppers throughout Northern California. We created a brand-new website that immediately engages buyers and effectively communicates Kiper’s “higher-standard” brand, messaging, and overall buying experience.

Check out what we packed into the newly redesigned KiperHomes.com:

Contiguous Brand Experience

Special attention was paid during the design process to make sure the online brand mirrored the offline brand, creating a cohesive overarching brand experience for Kiper’s customers.

Designed with search in mind

Our SEO-focused strategy and design increase visibility on search engines, including incorporating a portfolio of sold-out communities to maintain past SERP value (that means even if people search for an old community, they’ll still find your website!)

Engaging Interactive Content & Home Buyer Tools

The new website seamlessly integrates third-party interactive site maps and floorplans to allow home buyers to customize their home shopping experience.

Robust Community & Product Management

A unique community microsite approach highlights Kiper’s unique product offerings of new home communities for sale and rent in a seamless and browser-friendly way on the front-end (what home shoppers see) and an easy-to-manage manner on the back-end.

The Need for Speed

Performance focused back-end technology is what is “under the hood.” The website is built for speedy page load times, especially on high traffic pages like the homepage, move-in ready homes, media gallery, and community microsites.

Industry Leading Back-End Functionality

smartEDIT 4.0, our latest and greatest builder-centric CMS, has been customized to allow their sales team to use the new website as a supercharged direct sales tool.

We’re proud of our work on the Kiper Homes website and, most importantly, the Kiper Homes team is in love with the look and improved functionality.

Interested in learning what we can do for you? Check out our portfolio and schedule a website demo today.