Northern California new-home builder, Kiper Homes builds homes to a higher standard. Their commitment to quality and a superior homebuying experience has made them a prominent name in the home building industry.
Kiper returned to Graphic Language to craft a more superior online experience for home shoppers throughout Northern California. We created a brand-new website that immediately engages buyers and effectively communicates Kiper’s “higher-standard” brand, messaging, and overall buying experience.
Check out what we packed into the newly redesigned KiperHomes.com:
Contiguous Brand Experience
Special attention was paid during the design process to make sure the online brand mirrored the offline brand, creating a cohesive overarching brand experience for Kiper’s customers.
Designed with search in mind
Our SEO-focused strategy and design increase visibility on search engines, including incorporating a portfolio of sold-out communities to maintain past SERP value (that means even if people search for an old community, they’ll still find your website!)
Engaging Interactive Content & Home Buyer Tools
The new website seamlessly integrates third-party interactive site maps and floorplans to allow home buyers to customize their home shopping experience.
Robust Community & Product Management
A unique community microsite approach highlights Kiper’s unique product offerings of new home communities for sale and rent in a seamless and browser-friendly way on the front-end (what home shoppers see) and an easy-to-manage manner on the back-end.
The Need for Speed
Performance focused back-end technology is what is “under the hood.” The website is built for speedy page load times, especially on high traffic pages like the homepage, move-in ready homes, media gallery, and community microsites.
Industry Leading Back-End Functionality
smartEDIT 4.0, our latest and greatest builder-centric CMS, has been customized to allow their sales team to use the new website as a supercharged direct sales tool.
We’re proud of our work on the Kiper Homes website and, most importantly, the Kiper Homes team is in love with the look and improved functionality.