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Category: Digital Marketing

CCPA vs CPRA: What’s the Difference?

CCPA vs CPRA: What’s the Difference?

February 23, 2022 admin

In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: ccpa, consumer privacy, cpra, data privacy
Understanding the Value of First-Party Data

Understanding the Value of First-Party Data

February 8, 2022 admin

Consumer privacy continues to be a trending topic as more customers to question how their personal data is collected and…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: consumer privacy, data collection, first party data
Questions to Ask Before Creating a Dashboard

Questions to Ask Before Creating a Dashboard

January 18, 2022 admin

Dashboards are a valuable business tool that can provide insight and guidance. However, they can easily become weighed down by…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: dashboards, data analysis, marketing analytics, marketing dashboards
Creating Effective Calls-to-Action for New Home Builders

Creating Effective Calls-to-Action for New Home Builders

January 4, 2022 admin

Creating a call-to-action message that engages your visitors to take action is more complex that most people think. It’s more…

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Posted in: Digital Marketing, What's New Filed under: call-to-action, digital marketing, digital marketing strategy
Creating Content for Every Stage of the Buyer’s Journey

Creating Content for Every Stage of the Buyer’s Journey

November 30, 2021 admin

There has never been a home buyer that woke up one morning and said, “I’m going to buy a new…

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Posted in: Digital Marketing, What's New Filed under: buyer's journey, content marketing, content marketing strategy, content marketing tips, marketing funnel
What Apple’s Mail Privacy Protection Means for Home Builder Email Marketing

What Apple’s Mail Privacy Protection Means for Home Builder Email Marketing

October 27, 2021 admin

As part of Apple’s larger initiative to give users more control over the data they share, Apple launched its newest…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: apple, digital marketing, email marketing
4 Essential Emails Builders Should Send

4 Essential Emails Home Builders Should Send

August 3, 2021 admin

The reports of email’s demise have been greatly exaggerated. Even with the rise of social media, email marketing can be…

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Posted in: Digital Marketing, What's New Filed under: digital marketing, email marketing
Top Digital Priorities for Home Builders

Top Priorities for Home Builder Digital Marketing

July 20, 2021 admin

The past couple of years have thrown a curveball at home builders. The rapidly changing health climate and marketing conditions…

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Posted in: Digital Marketing, What's New Filed under: digital marketing, digital marketing strategy, home builder digital marketing
What Apple’s iOS 14 Update Means for Your Facebook Ads

What Apple’s iOS 14 Update Means for Your Facebook Ads

July 6, 2021 admin

In a major win for user privacy, Apple’s iOS 14.5 update gives iPhone users a better idea of the kind…

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Posted in: Digital Marketing, What's New Filed under: apple, facebook, facebook marketing
Pinterest SEO Tips to Optimize Your Pins for Search

Pinterest SEO: Tips to Optimize Your Pins for Search

June 22, 2021 admin

Pinterest is a powerful, yet underrated platform. It’s commonly associated with recipes, DIY how-to’s, and home décor ideas but it…

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Posted in: Digital Marketing, What's New Filed under: digital marketing, digital marketing strategy, pinterest, pinterest seo, seo, social media, social media strategy

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