Back in October 2020, Google launched its newest web reporting tool, Google Analytics 4 (GA4). We knew this meant the…
All builders want to rank at the top of page one on Google for a variety of different search terms,…
The pandemic has accelerated the adoption of technology in new home sales and marketing. Even as we returned to some…
Content may be king but that doesn’t mean home builders should turn into a content farm for the express purpose…
After announcing it would end support of third-party cookies, Google introduced an alternative known as Federated Learning of Cohorts (FLoC).…
In November 2020, California voters approved the California Privacy Rights Act (CPRA), a ballot measure that expanded protections already in…
Consumer privacy continues to be a trending topic as more customers to question how their personal data is collected and…
Dashboards are a valuable business tool that can provide insight and guidance. However, they can easily become weighed down by…
Creating a call-to-action message that engages your visitors to take action is more complex that most people think. It’s more…
There has never been a home buyer that woke up one morning and said, “I’m going to buy a new…