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Category: Tech Talk

Beyond the Floor Plan: How Virtual Reality is Transforming Home Sales

Beyond the Floor Plan: How Virtual Reality is Transforming Home Sales

December 9, 2025 admin

Selling a vision from a piece of paper is a classic challenge in new construction. You’re asking clients to make…

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Posted in: Tech Talk, What's New Filed under: virtual reality, VR
What is Zero-Party Data?

What is Zero-Party Data?

November 25, 2025 admin

For years, marketers have relied on digital clues to understand customers: analyzing clicks, tracking lead sources, and inferring intent. But…

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Posted in: Digital Marketing, Tech Talk Filed under: data driven marketing, data privacy, zero-party data
AI Agent vs Chatbot: What’s the Difference?

AI Agent vs Chatbot: What’s the Difference?

September 23, 2025 admin

Your website is your digital model home. It’s often the first point of contact for potential buyers, and making a…

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Posted in: Tech Talk, What's New Filed under: ai tools, AI tools for homebuilders, homebuilder AI tools
Video Marketing for SEO: How to Boost Organic Traffic

Video Marketing for SEO: How to Boost Organic Traffic

June 10, 2025 admin

Video marketing is a powerful tool for modern marketers. It’s not just great for grabbing attention, it can also boost…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: seo strategy, video marketing
Common Website Design Mistakes Homebuilders Should Avoid

Common Website Design Mistakes Homebuilders Should Avoid

May 13, 2025 admin

A well-designed website is more than just a digital presence for homebuilders. It’s a marketing powerhouse, attracting leads and converting…

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Posted in: Tech Talk, What's New Filed under: homebuilder website, website design
Voice Search Optimization: Adapting Your SEO Strategy for AI Technology

Voice Search Optimization: Adapting Your SEO Strategy for AI Technology

January 28, 2025 admin

The way people search for information is changing, and voice search is at the forefront of this shift. Voice search…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: seo, seo strategy, voice search
Understanding User Experience Design for Homebuilders

Understanding User Experience Design for Homebuilders

December 24, 2024 admin

Your website gives potential home buyers their first impression of your new homes and communities. That’s why understanding user experience…

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Posted in: Home Builder Websites, Tech Talk, What's New Filed under: homebuilder website, user experience design, ux design, website design
HBWB new website launch announcement

GL Launches New Website for Homes by WestBay!

September 17, 2024 admin

Homes by WestBay, Tampa Bay’s largest private new home builder, is known for their innovation and exceptional craftsmanship. With a…

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Posted in: Announcements, Home Builder Websites, Tech Talk, What's New Filed under: homebuilder website, new website, website launch, website launch announcement, website redesign
Introducing GL's New SPOT Maps

Introducing: SPOT Maps – GL’s Newest Innovation

September 12, 2024 admin

Introducing SPOT™ (Single Point of Transaction) Maps – our new lot mapping solution designed to allow builders to quickly and easily place…

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Posted in: Announcements, Tech Talk, What's New Filed under: builder tools, home builder tools, homebuilder tools, interactive tools, lot maps, spot maps
Cookie-less future?

A Cookie-less Future? The New Future of Digital Marketing

April 2, 2024 admin

Editor’s note: This post was originally published in August 2021 and has been updated for comprehensiveness. Consumer privacy has been…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: data privacy, digital marketing, first-party cookies, privacy, third-party cookies

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