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Category: Digital Marketing

Social Media Metrics You Should be Tracking (and Why)

Social Media Metrics You Should be Tracking (and Why)

July 22, 2025 admin

Every marketer knows the importance of social media, but measuring its effectiveness isn’t always straightforward. Likes and followers might feel…

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Posted in: Digital Marketing, What's New Filed under: social media, social media strategy
AI impact on SEM

AI and the Future of Search Engine Marketing

July 8, 2025 admin

Search Engine Marketing (SEM) is an essential tool for increasing website traffic, generating leads, and improving conversions. With the growing…

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Posted in: Digital Marketing, What's New Filed under: AI, AI tools for homebuilders, digital marketing strategy, paid search strategy, sem
Video Marketing for SEO: How to Boost Organic Traffic

Video Marketing for SEO: How to Boost Organic Traffic

June 10, 2025 admin

Video marketing is a powerful tool for modern marketers. It’s not just great for grabbing attention, it can also boost…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: seo strategy, video marketing
Marketing Strategies During Uncertain Times

Adapt to Change: Marketing Strategies During Uncertain Times

June 4, 2025 admin

How can home builders thrive in an uncertain economy? The answer lies in adaptability, innovation, and understanding consumer needs. Few…

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Posted in: Digital Marketing, What's New Filed under: digital marketing strategy, marketing strategy
Millennials and Gen Z: Marketing to the Next Generation of Homebuyers

Millennials and Gen Z: Marketing to the Next Generation of Homebuyers

May 27, 2025 admin

The homebuilding industry is evolving, and staying successful means keeping up with your buyers. Millennials and Gen Z are becoming…

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Posted in: Digital Marketing, What's New Filed under: digital marketing, digital marketing strategy, generational marketing
Social Media Engagement: Why it Matters and How to Do it Well

Social Media Engagement: Why it Matters and How to Do it Well

April 29, 2025 admin

Social media engagement is the heart of any great digital marketing strategy. Sure, a big follower count looks nice, but…

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Posted in: Digital Marketing, What's New Filed under: social media engagement, social media strategy
What is Customer Journey Mapping? Happy couple talking with real estate agent while buying new home.

What is Customer Journey Mapping?

March 11, 2025 admin

Understanding your customers’ experience is the foundation of providing exceptional service. For homebuilders, where the stakes are high and the…

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Posted in: Digital Marketing, What's New Filed under: customer experience, customer journey mapping
Brand Awareness. Business woman hand using smartphone with digital marketing via multi-channel communication network on mobile application technology.

The Hidden Cost of Neglecting Brand Awareness

February 20, 2025 admin

What’s the secret behind the most successful marketing strategies? It’s not just flashy campaigns or hefty budgets—it’s consistency. At the…

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Posted in: Digital Marketing, What's New Filed under: brand awareness, digital marketing, digital marketing strategy
The Beginner's Guide to Marketing Personas for Homebuilders. Young family with little girl having fun in front of there house. Porch is decorated with flowers.

The Beginner’s Guide to Marketing Personas for Homebuilders

February 11, 2025 admin

Understanding your audience is the foundation of any successful marketing strategy. This understanding becomes even more critical for homebuilders, where…

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Posted in: Digital Marketing, What's New Filed under: digital marketing, digital marketing strategy, marketing persona
GL Q4 2024 Quarterly Newsletter

New! Graphic Language’s Q4 2024 Insights & Trends Report

January 30, 2025 admin

The winter issue of our quarterly Home Builder Digital Trends Report is now available! Dive into the freshest updates, industry…

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Posted in: Announcements, Digital Marketing, What's New Filed under: quarterly newsletter

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