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Category: Digital Marketing

Social Media Engagement: Why it Matters and How to Do it Well

Social Media Engagement: Why it Matters and How to Do it Well

April 29, 2025 admin

Social media engagement is the heart of any great digital marketing strategy. Sure, a big follower count looks nice, but…

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Posted in: Digital Marketing, What's New Filed under: social media engagement, social media strategy
What is Customer Journey Mapping? Happy couple talking with real estate agent while buying new home.

What is Customer Journey Mapping?

March 11, 2025 admin

Understanding your customers’ experience is the foundation of providing exceptional service. For homebuilders, where the stakes are high and the…

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Posted in: Digital Marketing, What's New Filed under: customer experience, customer journey mapping
Brand Awareness. Business woman hand using smartphone with digital marketing via multi-channel communication network on mobile application technology.

The Hidden Cost of Neglecting Brand Awareness

February 20, 2025 admin

What’s the secret behind the most successful marketing strategies? It’s not just flashy campaigns or hefty budgets—it’s consistency. At the…

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Posted in: Digital Marketing, What's New Filed under: brand awareness, digital marketing, digital marketing strategy
The Beginner's Guide to Marketing Personas for Homebuilders. Young family with little girl having fun in front of there house. Porch is decorated with flowers.

The Beginner’s Guide to Marketing Personas for Homebuilders

February 11, 2025 admin

Understanding your audience is the foundation of any successful marketing strategy. This understanding becomes even more critical for homebuilders, where…

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Posted in: Digital Marketing, What's New Filed under: digital marketing, digital marketing strategy, marketing persona
GL Q4 2024 Quarterly Newsletter

New! Graphic Language’s Q4 2024 Insights & Trends Report

January 30, 2025 admin

The winter issue of our quarterly Home Builder Digital Trends Report is now available! Dive into the freshest updates, industry…

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Posted in: Announcements, Digital Marketing, What's New Filed under: quarterly newsletter
Voice Search Optimization: Adapting Your SEO Strategy for AI Technology

Voice Search Optimization: Adapting Your SEO Strategy for AI Technology

January 28, 2025 admin

The way people search for information is changing, and voice search is at the forefront of this shift. Voice search…

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Posted in: Digital Marketing, Tech Talk, What's New Filed under: seo, seo strategy, voice search
How Homebuilders Can Optimize Content to Rank in Google’s AI Overviews

How Homebuilders Can Optimize Content to Rank in Google’s AI Overviews

January 22, 2025 admin

Google’s AI-powered search overviews have revolutionized how users interact with search results, streamlining information and prioritizing the most relevant and…

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Posted in: Digital Marketing, What's New Filed under: AI, google, seo, seo strategy
The Role of Social Media in Homebuilder Marketing

The Role of Social Media in Homebuilder Marketing

January 14, 2025 admin

Social media has transformed the way businesses connect with customers—and the homebuilding industry is no exception. With millions of active…

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Posted in: Digital Marketing, What's New Filed under: social media, social media marketing, social media strategy
Effective Ways to Optimize Google Business Profile

Effective Ways to Optimize Google Business Profile

December 10, 2024 admin

In today’s digital age, having a strong online presence is crucial for home builders to succeed. One key aspect of…

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Posted in: Digital Marketing, What's New Filed under: google business, local seo, seo strategy
Boost Your Online Lead Generation Using Google Ads Techniques

Boost Your Online Lead Generation Using Google Ads Techniques

November 21, 2024 admin

Homebuilders are always looking for creative ways to connect with potential buyers, and Google Ads is a powerful tool in…

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Posted in: Digital Marketing, What's New Filed under: google ads, paid media, paid media strategy, ppc strategy

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